Expertise
What We Do:
Our Areas of Research Expertise

All Sectors
• Customer/Client Satisfaction and Loyalty
• Employee Satisfaction
• Office/Branch Location
• Specific Customer/Client Care Metrics
• Tracking Studies to measure progress

Government
• Tax and Bond Issue Surveys
• Needs Assessment/Resource Targeting
• Citizen Satisfaction

For-Profit Sector
• Awareness and Image
• Brand Positioning
• Competitive Market
• Customer/Client Base Analysis
• Gap Analysis between senior executives and customers/clients
• Market Clusters/Segmentation
• Multi-National Studies

Nonprofit and Academic
• Membership Surveys
• Needs Assessments
• Organizational Profiles for Leadership Searches
• Student/Graduate Satisfaction in Higher Education

Political Research
• Candidate Polling
• Exit Poll Analysis
• Nonpartisan Public Opinion Polling
For Whom We Do It:
Clients and End Users (Partial List)

Government
• U.S. Department of Transportation: Federal Transit Administration
• U.S. Department of the Treasury
• County of Durham, North Carolina

High Technology
• GE Advanced Materials
• GE Energy
• GE Healthcare
• Intel
• Invitrogen

Law Firms
• Arnold & Porter
• Goodwin Procter
• K&LNG
• Nixon Peabody
• Orrick
• O’Melveny & Myers
• Shearman & Sterling
• Womble Carlyle

Nonprofit and Academic
• El Centro Latino of Orange County
• Kaiser Permanente
• Legal Marketing Association
• National Alliance on Mental Illness
• National Education Association
• Society for Human Resource Management
• University of North Carolina at Chapel Hill
Hertzog Research, LLC
601 Jones Ferry Road, Suite N7, Carrboro, NC  27510
919-960-3904  *  info@hertzogresearch.com